A study of the impact and communication of film and television media on contemporary urban image space
Abstract
The study examines the impact of film and media technologies on contemporary urban image space and their communication strategies. By analysing technologies such as high-definition photography, aerial drone filming, CGI, and VR/AR, the study reveals how these technologies enrich the expression of city image, enhance its sense of realism and immersion, and increase the attractiveness of city brands. The study reports on the current state of the global film and television industry, pointing out that technological innovation is a key factor driving industry growth. Through case studies, the study demonstrates the effectiveness of 4K/8K UHD and VR technologies in city image communication. The conclusion points out that the future integration of emerging technologies such as 5G, artificial intelligence and big data will further promote the application of film and television media in city image communication and enhance the international influence of cities.
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