Advertising Policy

MCB includes commercial advertising in its website, printed materials, and other forms of communication.
Online advertising: Any use of MCB trademarks or copyrighted material for links to and from the MCB’s website must be approved in advance by the MCB. Unauthorized linking is prohibited.

1 All advertisement(s) are accepted and published by the Publisher independently of editorial decisions. Thus, the editorial content of the Publisher's journals is not compromised by commercial or financial interests or any specific arrangements with advertising clients or sponsors. Put another way, editorial decisions are not influenced by current or potential sponsors or advertisers or by marketing decisions.
2 Advertisements and editorial content must be clearly distinguishable. All published content, including advertisements and sponsored supplementary materials, undergoes the same peer-review as the journal’s editorial content.
3 MCB does not endorse any product or service marked as an advertisement or promoted by a sponsor in its publications.
4 Advertisements should clearly identify the Advertiser and the product or service being offered. Advertisements may not be deceptive or misleading and must be verifiable. Advertisements should clearly identify the Advertiser and the product or service being offered. Exaggerated or extravagantly worded copy will not be allowed.
5 The Advertiser will indemnify, defend, and hold harmless the MCB regarding all expenses arising from any claims, losses, or damages associated with the advertisement, including but not limited to violations of privacy, copyright infringement, and plagiarism.
6 The Advertisers or their agents will be responsible for the advertising material and warrant that they have the right to use any trademarks, service marks, or trade names depicted in the advertisement.
7 Advertisements will not be accepted that include indecent or offensive material in the form of either text or artwork or content that is disparaging toward any persons as a group or individually regarding race or ethnicity, sexual orientation, or religion.
8 All advertisements and pharmaceutical products should comply with the applicable laws, rules, and regulations in the country or countries where the advertisements will be seen.
9 No treatment-specific or drug-specific campaign connected to a specific article or articles or to any page on which the content relates to the product or products being advertised is permitted.
10 No advertisements for products or services known to be harmful to health will be accepted.
11 Any proprietary names of pharmaceutical products must be accompanied by the corresponding chemical, generic, or official names, and the quantity of all active substances must be stated along with the recommended dosage.
12 The Advertiser assumes responsibility for the registration and protection of any copyright relating to the advertisement and also licenses to TSP the right to copy from the advertisement.
13 MCB retains all rights and the title to any materials that it prepares for Advertisers.
14 MCB will not be held liable for any failure to publish an advertisement that it has accepted but will make reasonable efforts to publish it in available space subsequently.
15 MCB reserves the right to reject any type of advertisement at any time. Thus, all advertisements are subject to MCB’s approval.
16 An advertisement may be withdrawn at any time from the journal’s website should the Editor(s)-in-Chief, Publisher, or the collaborative societies request its removal.


Digital Cancellation Policies

On written notice to the publisher, the Advertiser may cancel all or a portion of the campaign without penalty up to 30 days before the start date. For cancellations made within 21 days of the start date, the advertiser will be responsible for 50% of the amount agreed upon for delivery of the campaign.