Application of multimodal metaphor strategies and biomechanics knowledge in shaping the urban image of the Guangdong-Hong Kong-Macao greater bay area
Abstract
The purpose of this paper is to explore the strategic application of multimodal metaphor and biomechanics knowledge in enhancing the image of Guangdong-Hong Kong-Macao Greater Bay Area (GBA). In the urban planning of GBA, the building structure can be designed by imitating the skeleton system of organisms, and the load-bearing columns and beams can be reasonably arranged to resist external forces, such as wind or earthquake activities. The “muscles” of a city, such as active transportation systems such as subways and buses, can work together to promote the flow of people and goods, similar to the muscles of organisms that drive movement through contraction and relaxation. This study focuses on this field, and comprehensively uses theoretical analysis and experimental verification methods to explore the underlying operating mechanism of biomechanical knowledge in the field of regional image communication, and focuses on exploring the collaborative integration mode of biomechanical knowledge and multimodal elements. Taking fluid dynamics in biological system as an example, the efficient flow of blood circulation system can inspire the design of GBA water supply and drainage network. In this study, an image communication model suitable for Greater Bay Area city is constructed. The model is based on multimodal metaphor strategy and deeply integrates biomechanical knowledge to realize the organic embedding of the two. After the model is built, the parameters of the model are refined and optimized based on biomechanical principles, and then the comprehensive performance of the model is comprehensively and systematically evaluated. The results show that the combination of multimodal metaphor strategy and biomechanics can guide the audience’s cognition and evaluation of GBA city image more accurately, and verify its unique advantages in improving the efficiency of regional image communication.
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